A new chapter today for Rutube, the YouTube of Russia: the user-generated video site, long competing against YouTube in its home market and losing, has redesigned and is now turning itself into more of an aggregator that will host content from Google's video giant as well as Vimeo, as part of a new content injection that will also include full-length feature films. Rutube has also announced an integration with Facebook that will let users watch videos on Rutube that have been shared on the social network. Similar deals with Facebook's Russian rival, Vkontakte, and Twitter will be following in the autumn. The moves are part of a new beta version of the site that Rutube, owned by the Russian conglomerate Gazprom, will also include the addition of premium, branded content -- a move that it hopes will increase engagement and page views among its 7.1 million unique monthly users, and help it better compete against YouTube, which has 24.9 million uniques, according to comScore.Source: http://feedproxy.google.com/~r/Techcrunch/~3/ElKthco1Q6Q/
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