TechCrunch | Google+ Opens Its API To Flipboard, Users Will See Google+ Integration Soon

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... ? Learn More

Google+ honcho Bradley Horowitz announced one more Google+ partner at LeWeb today, tablet news app Flipboard. Flipboard joins?Buddy Media,?Hootsuite, Context Optional, Hearsay Social, Involver and Vitrue as a Google+ ?trusted? partner.

The API will soon allow Flipboard?users to Google+ comment on and +1 Flipboard items, in addition to sending individualized pieces of content to Google+ Circles. ?It works like it should,? said Horowitz, ?Flipboard has done an amazing job. ?

Google+ has been infamously slow in opening its API to the public, so this is a small, but monumental baby step in the history of the product. When asked what was taking them so long, Horowitz was defensive, ?We squeezed a decade of social networking history into 11 months.?

So will it be a year before they have a full public API? We?re assuming that Google will probably announce an exact date for all access at Google i/o, instead of (yet) another partner.

September 7, 1998

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Google provides search and advertising services, which together aim to organize and monetize the world?s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company?s extension into the social space. Most of its Web-based products are free, funded by Google?s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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